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Question 1
What does conformity mean?
- Changing behaviour, thoughts, or speech in response to real or imagined pressure from others
- Changing behaviour only when physically forced
- Always changing private beliefs to match a group
- Remembering information through separate memory stores
Question 2
Compliance usually involves public agreement while privately disagreeing with the group.
- True
- False
Question 3
Which type of conformity is the deepest?
- Internalisation
- Compliance
- Identification
- Obedience
Question 4
Which study is used as an example of compliance?
- Asch's line study
- Jenness's study
- Zimbardo's prison study
- Atkinson and Shiffrin's multi-store model
Question 5
Which statement best describes identification?
- It is a moderate form of conformity in which a person acts like a group they value but may not fully agree with it
- It is the deepest form of conformity and produces permanent private change
- It is public agreement with no private change at all
- It is the storage of visual information in the sensory register
Question 6
Herbert Kelman proposed how many types of conformity?
Fill in the blank
Question 7
In the Jan and Norah scenario, Jan now eats only organic food after listening to her housemates. Which type of conformity does Jan show?
- Internalisation
- Compliance
- Identification
- Obedience
Question 8
Norah's return to eating non-organic food suggests that she showed compliance rather than internalisation.
- True
- False
Question 9
Who devised the multi-store model of memory?
- Atkinson and Shiffrin
- Baddeley and Hitch
- Tulving
- Loftus and Palmer
Question 10
In the multi-store model, the format in which information is stored in memory is called ______.
Fill in the blank
Question 11
Which sensory register stores visual memories?
- Iconic store
- Echoic store
- Haptic store
- Gustatory store
Question 12
The sensory register is under cognitive control in the same way as short-term and long-term memory.
- True
- False
Question 13
What is the capacity of the sensory register?
- Effectively unlimited
- 7 ± 2 items
- 18–30 seconds
- About 250 milliseconds
Question 14
What is the duration of the sensory register?
- About 250 milliseconds
- 18–30 seconds
- 5–9 seconds
- Several minutes
Question 15
Why is the duration of the sensory register so short?
- Because so much information is held there that it cannot be retained for long
- Because it can only store acoustic information
- Because its capacity is limited to 7 ± 2 items
- Because rehearsal is impossible in all sensory stores
Question 16
Only information in the sensory register that receives attention is passed to short-term memory.
- True
- False
Question 17
According to the multistore model, memory consists of which three stores?
- Sensory register, short-term memory, and long-term memory
- Iconic store, echoic store, and working memory
- Short-term memory, long-term memory, and procedural memory
- Sensory register, working memory, and long-term memory
Question 18
In the sensory register, how is information coded in the iconic store compared with the echoic store?
- Iconic is visual; echoic is acoustic.
- Iconic is acoustic; echoic is visual.
- Both are acoustic.
- Both are semantic.
Question 19
Short-term memory in the multistore model is coded ______, in the form of sound.
Fill in the blank
Question 20
What is the typical capacity of short-term memory in the multistore model?
- 7 ± 2 items, about 5–9 items
- Unlimited
- About 250 milliseconds
- 18–30 items
Question 21
How can the capacity of short-term memory be improved?
- By chunking items into groups
- By extending the sensory register's duration
- By using iconic coding
- By preventing attention
Question 22
What is the typical duration of short-term memory in the multistore model?
- 18–30 seconds
- About 250 milliseconds
- Less than half a second
- Several hours
Question 23
Verbal rehearsal can extend the duration of information in short-term memory.
- True
- False
Question 24
What is chunking?
- Grouping items so each group is treated as one item, improving recall
- Repeating information acoustically to keep it in short-term memory
- Transferring all sensory information directly to long-term memory
- Storing visual information in the echoic store
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